Iris Interactive: Enhancing the Brand Value of Pharmaceuticals
While working for a leading pharmaceutical company, Janaki Joshi noticed that the financial operations of the firm mainly relied on accounting systems to keep everything on track and for reporting to the board. Also, the team responsible for product commercialization did not have a centralized tracking system to manage it and for demonstrating its benefits to the board and company.
“This led to the formation of Iris, where we work to provide a central product commercialization and marketing platform designed and customized to manage the key day to day operations of the company’s pipeline and brands,” explains Janaki Joshi, CEO and one of the Co-founders of Iris Interactive.
Iris Interactive assists the pharmaceutical companies to achieve faster time to market, higher sales, and stronger brands value. The firm’s award-winning ‘Iris Pharma Product Suite’ with its three products Market Development, Brand Development, and Growth Management comprehensively covers all the processes for launching and managing pharmaceutical and healthcare brands.
In one instance, a leading pharmaceutical company was in need of a solution to improve their speed to market which was time-consuming due to the inadequate resource planning, late commercialization, and too few breakthrough projects. With Iris Innovation Hub, the firm was able to manage the entire innovation process from idea generation to the launching of product. The association yielded better results for the pharmaceutical company as the project ROI improved along with the software roll out to APAC and Japan.
Going forward, the firm intends to continue working towards its core goal of ‘transforming new ideas into successful brands.’ Moreover, now with the fifth generation of the Iris platform, the firm plays a prominent role to help its clients in commercializing its product including R&D, packaging, finance, manufacturing, procurement, operations, sales, and customer service and the advertising, and market research.