Iris Interactive: Enhancing the Brand Value of Pharmaceuticals

Over the years, the company has grown multifariously to serve its clientele in managing their day-to-day activities and help them to enhance their brand value.

Iris Interactive assists the pharmaceutical companies to achieve faster time to market, higher sales, and stronger brands value. The firm’s award-winning ‘Iris Pharma Product Suite’ with its three products Market Development, Brand Development, and Growth Management comprehensively covers all the processes for launching and managing pharmaceutical and healthcare brands.

In one instance, a leading pharmaceutical company was in need of a solution to improve their speed to market which was time-consuming due to the inadequate resource planning, late commercialization, and too few breakthrough projects. With Iris Innovation Hub, the firm was able to manage the entire innovation process from idea generation to the launching of product. The association yielded better results for the pharmaceutical company as the project ROI improved along with the software roll out to APAC and Japan.

Going forward, the firm intends to continue working towards its core goal of ‘transforming new ideas into successful brands.’ Moreover, now with the fifth generation of the Iris platform, the firm plays a prominent role to help its clients in commercializing its product including R&D, packaging, finance, manufacturing, procurement, operations, sales, and customer service and the advertising, and market research.