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IQVIA has a long history of technology innovation, dating back to 1954. Formed in 2016 through the merger of two market leaders in the healthcare and life sciences space–IMS Health, the leading information and analytics provider for commercial services, and Quintiles, the world’s largest Clinical Research Organization (CRO)–technology leadership is one of the pillars of the company strategy.
Today, IQVIA (a Fortune 500 company) has a thriving business, cutting across the worlds of clinical, real-world insights, compliance, and commercial services. The company is helping in defining a new industry segment called Human Data Science, where technology, data, analytics and unmatched domain expertise are combined to bring tangible benefits for human healthcare.
IQVIA Technologies address some of the most difficult challenges faced in the healthcare realm. From dramatically reducing the time taken for clinical trials, 80 percent of which face delays today, to improving evidence generation with new ways of using and enriching real-world data to deliver insights, the list is still growing. “We help life sciences companies coordinate better across clinical and commercial functions to improve the experience of their key customers: patients, consumers, and healthcare professionals,” explains Jonathan Foster, Practice Leader, Head of Technology Solutions for SEA.
We help life sciences companies coordinate better across commercial functions to improve the experience of their key customers: patients, consumers, and healthcare professionals
One of the most tangible examples of AI and technology being used to drive commercial execution is the IQVIA Orchestrated Customer Engagement (OCE) solution designed to support life sciences companies collaborate seamlessly across sales, marketing and other functions as they interact with their customers. The solution is built on the best-in-class industry standard platforms such as Salesforce, but IQVIA also adds 3 differentiating components—‘Integration’, ‘Design’ and ‘Intelligence’. The latter is a persona-based artificial intelligence system, designed to augment the end-user’s decision making and daily activities. It suggests the various ‘next best actions’ to the user, the next best customer to contact, next best content to provide them, all based around an ever-increasing wealth of data and business intelligence within the solution.
The world of healthcare is inherently driven by safety, conservatism and quality, and every day sees more regulations, increasing number of data sources and rising cost challenges. IQVIA’s technology and expertise is helping to address these core challenges as well as improve efficiencies and foster innovation across the healthcare ecosystem, as it continues its mission to deliver solutions that drive healthcare forward.