Raman Singh, CEO, Mundipharma
Robotic systems are driving efficiency and productivity through the automation of low-level tasks, freeing up human resources to focus on patient interaction.
A further area of encouragement is the enhanced delivery of primary healthcare through smartphone-enabled applications that support preventative and first-level care strategies. As well as encouraging early interventions, these technologies – often paired with wearable devices - give patients control over their treatment and improve their accuracy.
A mind-shift change
Experience tells us that in order to realize the potential of new digital tools, an organizational mind-shift is required. This is especially true in sectors where operational standards are based on long-standing, codified standards and behaviours.
The healthcare and pharmaceutical sectors can learn from the technology industry, embracing bold decisions and measured risks, particularly when it comes to iterating innovation and learning from mistakes. In the same way that software developers and mobile device manufacturers embrace the idea of continuous upgrades into their business models, the healthcare and pharmaceutical sectors can do more to kick-start the innovation cycle and develop continuous feedback loops, where the patient experience directly informs improved treatment.
Sector leadership, including a boardroom and executive team composition, can also evolve to include entrepreneurial and technology experience to lead or advise on technologyled transformation. Bringing in those with expertise in digital transformation alongside sector specialists can help organisations adopt a more holistic, global patient worldview and remain relevant.
This is important because the consumerisation of healthcare is happening at speed, accelerated by global issues and nuanced complexities. Consumers’ expectations are also evolving, increasingly accustomed to on-demand goods and services. Healthcare and pharmaceutical firms must improve their agility and responsiveness to keep pace.
Collaboration
Digital transformation signals that the future of healthcare will be collaborative, requiring new partnerships and bold thinking. At Mundipharma, we recognize our role in responding to global healthcare challenges, and this responsibility leads our investment in multiple cutting-edge business transformation projects.
Central to our approach is an open, adaptive culture and a willingness to partner with technology innovators to challenge the status quo. We’re willing to accept that not all of these projects will succeed, but those that do will add real value to the way we support consumers and contribute to addressing global healthcare issues. At the same time, the pursuit of new ideas generates a strong cultural benefit across our business.
The events of recent weeks have shown that we need to evolve quickly to respond to a new normal where pandemics coupled with the unpredictable impacts of climate, demographic and geopolitical change are reshaping global systems, including healthcare.
We have the tools. Navigating this new reality will require collaboration, partnership and much quicker adoption of new technology at scale if we are going to thrive as a company with a purpose.
